RSSCategory: Marketing

GAB garners more accolades

GAB garners more accolades

GUINNESS Anchor Berhad (GAB) bagged three awards at the recent Putra Brand Awards which was held at the Majestic Hotel Kuala Lumpur. Two of its primary brands, Heineken and Tiger Beer, each won gold and silver awards respectively under the Beverage-Alcoholic category. Heineken was also inducted into the Putra Brand Icon hall of fame for […]

September 9, 2015 | By | Reply More
Fighting hunger, delivering hope

Fighting hunger, delivering hope

KFC & Pizza Hut Malaysia presented RM200,000 from its World Hunger Relief (WHR) fund to aid Yayasan Orang Kurang Upaya Kelantan (YOKUK) in a collaborative effort to feed the students of Sekolah Kebangsaan Laloh. Program Makanan Kesihatan (ProMak) is a special food programme which began in May and will continue until the end of the […]

September 8, 2015 | By | Reply More
Fun and holistic pre-school years

Fun and holistic pre-school years

Q-DEES is one of the foremost authorities in early childhood education in Malaysia with over 150 centres nationwide. Its specially designed preschool programmes, which is based on a fun and holistic approach, is the result of innovative and dynamic research and development, aimed at providing children a comprehensive educational experience during their vital formative years. […]

September 7, 2015 | By | Reply More
Defying the odds

Defying the odds

SIXTY children from two charity homes will be able to enjoy more space and comfort with the newly built cabins by Gano Excel Industries Sdn Bhd. FOUNDED ON LOVEThe two homes, Pusat Jagaan Siddharthan in SS3 and House of Love in Klang, were established to reach out to abandoned children, in hopes of providing them […]

September 4, 2015 | By | Reply More
A roaring success

A roaring success

THE world’s #1 international Asian beer, Tiger Beer, bagged the silver award at the recent Putra Brand Awards 2015 under the “Beverage – Alcoholic” category. The award is an extension of the Malaysia’s Most Valuable Brands (MMVB) programme that recognises brand excellence, which is organised by the Association of Accredited Advertising Agents (4A’s) Malaysia. “We’re […]

September 2, 2015 | By | Reply More
Putra Awards: Recognising the consumer’s opinion

Putra Awards: Recognising the consumer’s opinion

THE 6th Putra (Brand) Awards, announced recently at the Majestic Hotel, had a distinct raison d’être. They reflected the consumers’ opinion, mind-set, selection and preference. Launched by the Association of Accredited Advertising Agents Malaysia (4As), in association with Malaysia’s Most Valuable Brands (MMVB), the Putra Awards are also endorsed or supported by Matrade, the Branding […]

September 1, 2015 | By | Reply More
Safety and style with Nippon VirusGuard

Safety and style with Nippon VirusGuard

NIPPON Paint Malaysia recently unveiled Nippon VirusGuard, the first-of-its-kind anti-viral and antibacterial functional coating. The revolutionary water-based hygiene paint was developed with silver ion technology to prevent growth of virus and bacteria on walls. In an independent marketing research consultancy survey, results showed that 88%of mothers tend to overlook walls as a medium of viral […]

August 26, 2015 | By | Reply More
First World makes a comeback

First World makes a comeback

THE First World Hotel under Malaysia’s very own Resorts World Genting, has earned a Guinness World Records™ title. The hotel was recently awarded the coveted title – “World’s largest hotel”. The three-star hotel first claimed the title back in 2006. It held the title for seven years while it only had 6,118 rooms. “We are […]

August 25, 2015 | By | Reply More
A showcase of home solutions

A showcase of home solutions

SCHNEIDER Electric combines technology with design and safety to provide unparalleled comfort, connectivity and convenience for the modern home owner. The ULTI EZinstall3 Mini Smart Home system is the perfect solution for those who want to live in luxury yet keep electricity consumption low. The ULTI system is not only easy to install, it integrates […]

August 24, 2015 | By | Reply More
Axiata fosters future corporate leaders

Axiata fosters future corporate leaders

THE annual Axiata “Summer Camp” Leadership Development Programme culminated with a closing ceremony at Aloft KL Sentral recently. After its two week “summer camp-style” leadership programme, which focused on putting business leadership concepts to practice and providing students with the necessary skills to become future CEOs – the final “test” was the CEO Challenge. This […]

August 21, 2015 | By | Reply More