RSSCategory: Marketing

Sensational summer ‘love’

Sensational summer ‘love’

YOU can love your family, friends and special ones but can you really love a beverage (or two)? Well, there is noway of knowing until you try it out. So, head on to your nearest Starbucks for a taste of its latest summer beverages, which this writer says, will add sunshine (if not love) to […]

August 1, 2017 | By | Reply More
(Happy Birthday)

(Happy Birthday)

ON July 20, 2016, Starbucks welcomed the public to its first signing store, operated by deaf and hearing-impaired “partners”. The store is the first of its kind for Starbucks, globally. Located at a bustling neighbourhood mall – Bangsar Village II – the rationale behind opening such a store was: ▶ to raise awareness about engaging […]

July 31, 2017 | By | Reply More
And the best ‘pour’wins

And the best ‘pour’wins

HEINEKEN Malaysia recently announced the winners for its inaugural “Guinness Perfect Pour” contest. An event held at the Tavern, a pub at its brewery in Sungei Way, was attended by the winners, guests and media. Four winners, each representing one of the four regions in Malaysia, were awarded with prizes many travellers would dream of […]

July 28, 2017 | By | Reply More
Answer the call of the wild with Sunway Theme Park's Wildlife Heroes

Answer the call of the wild with Sunway Theme Park's Wildlife Heroes

STEP up and answer the call of the wild! If you are creative, have a passion for nature and adventure and aged between 7-12 years old, then sign up for Sunway Theme Park’s Wildlife Heroes and be a hero for nature. RM80,000 in cash and prizes are up for grabs. Contest ends Aug 11, 2017. […]

July 28, 2017 | By | Reply More
The future is clear

The future is clear

ESSILOR has been at the forefront of the global corrective ophthalmic lenses market for decades, continually bringing breakthrough eye care solutions to over 100 countries around the world. Some of Essilor’s flagship range of eye wear lenses include Varilux, Crizal, Transitions and Eyezen. Essilor works closely with eye care professionals (ECPs) that collaborate with the […]

July 27, 2017 | By | Reply More
Initiative and Maxis dominate MMA 2017

Initiative and Maxis dominate MMA 2017

INITIATIVE Media and Maxis dominated the expanded 13th Malaysia Media Awards (MMA) by claiming Agency of the Year, Advertiser of the Year and Grand Prix awards. Initiative demonstrated its dominance by bagging seven golds and three silvers at the MMA, held at Shangri-La Hotel, Kuala Lumpur. EMBRACING CHANGES AND EVOLUTION Media Specialist Association (MSA) president […]

July 26, 2017 | By | Reply More
Live responsibly with Ikea

Live responsibly with Ikea

INTEND to live and create a more sustainable life at home? Better still, why not get the whole family in on practising sustainable living habits together? SUSTAINABLE PROJECT Here to help you get started is Ikea who just launched its “Sustainable Living Project”, designed to raise awareness on the importance of leading a sustainable lifestyle […]

July 24, 2017 | By | Reply More
Initiative Media conquers MMA 2017

Initiative Media conquers MMA 2017

INITIATIVE Media (M) Sdn Bhd recently bagged the “Agency of the Year” award at the 13th Malaysia Media Awards (MMA) after sweeping seven gold and three silvers. The MMA 2017, themed “Beyond the Box”, introduced three new awards in light of the increase in entries. Here are the lists of winners: 2017 Malaysia Media Awards […]

July 22, 2017 | By | Reply More
Festive goodwill

Festive goodwill

7-ELEVEN Malaysia, the nation’s largest 24-hour convenience store chain operator, recently took the opportunity to spread Hari Raya goodwill and bring cheer to shelter seekers of Persatuan Kebajikan Ikhlas Komuniti Malaysia (PPKIM), otherwise known as Ikhlas. Together with NGO Hub Asia, representatives convened to distribute packed wholesome food and a goodie-bag containing an Aktif water […]

July 21, 2017 | By | Reply More
Time to get charged up and moving

Time to get charged up and moving

TO Zumba fans, especially those who had a whale of a time at last year’s Watsons Move Your Body Zumba shindig, it is time again to get into gear and warm up for the “huge and happening” party at Sunway Lagoon Surf Beach on Oct 21. JOIN WATSONS FREE ZUMBA TOURS To get you started […]

July 20, 2017 | By | Reply More