RSSCategory: Marketing

Brewing a better world

Brewing a better world

WHO would have known that the green colour on a Heineken bottle, can and logo is more than just a shade. Although the green does not bear any official connotation, per se, it ideally depicts the “green strategies” Heineken upholds and practises. In 2007, Heineken, one of the largest beer brewers in the world, decided […]

October 5, 2017 | By | Reply More
Insights on a greener, better future

Insights on a greener, better future

THE Energy, Green Technology and Water Ministry has collaborated with Malaysian Green Technology Corporation (GreenTech Malaysia) in organising the upcoming International Greentech & Eco Products Exhibition & Conference Malaysia 2017 (IGEM 2017). The event will take place at Kuala Lumpur Convention Centre (KLCC) from Oct 11 to Oct 13. According to the Ministry’s acting deputy […]

October 3, 2017 | By | Reply More
Party sensibly, drink conscientiously

Party sensibly, drink conscientiously

CARLSBERG Malaysia has pledged its support towards Global Be(er) Responsibility Day (GBRD) for the third consecutive year. It joins 19 other Carlsberg markets across the globe, including Denmark, France, Finland and India, in the endeavour. The worldwide effort, themed #CelebrateResponsibly, aims to promote responsible consumption of beer and to advocate against drink driving. THINK BEFORE […]

October 2, 2017 | By | Reply More
Heart health at heart

Heart health at heart

A 16-year collaboration between Nestle Omega Plus and Yayasan Jantung Malaysia (YJM) resulted in a great turnout at this year’s “Walk-A-Mile” event. In conjunction with World Heart Day and Nestle’s fervent commitment in inspiring Malaysians towards taking positive steps for better heart health, participation this year exceeded expectations, drawing a crowd of almost 4,000 people. […]

September 28, 2017 | By | Reply More
‘Seven Tea One-der’

‘Seven Tea One-der’

SUNWAY Putra Hotel recently organised a closed-door event, inviting its corporate clients and selected media personnel. The essence of the endeavour was basically to aid Seven Tea One, a social enterprise the hotel supports, under its CSR banner. PROFOUND IDEAFundamentally, the event aimed to:1. Create awareness on the social enterprise Seven Tea One;2. Canvass and […]

September 26, 2017 | By | Reply More
David Beckham launches AIA's 'What's Your Why?' campaign (Video)

David Beckham launches AIA's 'What's Your Why?' campaign (Video)

KUALA LUMPUR: Former Manchester United legend David Beckham was in Malaysia today to launch AIA’s ‘What’s Your Why?’ campaign. The campaign which was launched on Sept 15 in Hong Kong is a new campaign in the Asia-Pacific region that reflects the commitment of both parties to helping people live longer, healthier, better lives. As AIA’s […]

September 22, 2017 | By | Reply More
Starbucks Autumn edibles

Starbucks Autumn edibles

STARBUCKS Malaysia celebrates the Autumn season with a fabulous array of food, beverages and merchandise. While the seasonal new beverages were featured on Tuesday, today we put the spotlight on Starbucks’ Autumn delicious food options and attractive merchandise. FOOD FOR THOUGHT Not much thought needed to try or not these new additions to the Starbucks […]

September 21, 2017 | By | Reply More
‘Come and get it!’

‘Come and get it!’

THOSE living within the surrounds of The Curve and regulars to the friendly neighbourhood mall will be glad to know that its annual “Food Fest” will be held from Sept 28 to Oct 1 at the Centre Court. This will be the best time to indulge in local favourites as some of the best-of-the-best hawker […]

September 21, 2017 | By | Reply More
‘Syok’ at Watsons

‘Syok’ at Watsons

WATSONS Malaysia celebrated the seventh year of its Watsons VIP card by inviting VIP card members to be “syok-ed” via its at Watsons “Syok” campaign, currently running until Oct 2. The anniversary campaign was launched at MyTown Shopping Centre. ‘SYOK’ ANNIVERSARY Members will be treated to great offers, attractive promotions, exciting carnivals and members-only sales […]

September 20, 2017 | By | Reply More
Malaysia Day just got even 'sweeter' with Baskin-Robbins

Malaysia Day just got even 'sweeter' with Baskin-Robbins

PETALING JAYA: Get ready for a “sweet” start to Malaysia Day on Saturday. Baskin-Robbins, the world’s largest ice cream chain, is treating all Malaysians to a scoop of their favourite icy flavour on Sept 16. “Here at Baskin-Robbins, we believe that there are many occasions to celebrate. Not only will Malaysians get to celebrate the […]

September 14, 2017 | By | Reply More