RSSCategory: Marketing

Serving the community

Serving the community

KNOWN to be more than just a coffee brand, Starbucks Malaysia’s philanthropic project, Connecting Communities in Malaysia, has helped drive the economy in small villages by supporting local produce and craft. Established back in 2013, the project encourages ethical sourcing while opening up a gateway of opportunities to elevate the lives of farmers and their […]

July 4, 2016 | By | Reply More
Resplendent Raya with Watsons

Resplendent Raya with Watsons

THIS FESTIVE Raya, Watsons Malaysia launched its “Raya Ni Mesti Cun” campaign. This year, the annual endeavour pooled 20 local celebrities to create a star-studded music video as part of the campaign. Look cun, feel great The music video showcases actresses Mawar Rashid, Sari Yanti and Raja Ilya as main characters, playing Limah Skemah, Kiah […]

July 1, 2016 | By | Reply More
Digital festive conveniences

Digital festive conveniences

MAYBANK has added a number of new features to its e-Duit Raya to benefit the general public. Modern duit raya The e-service conveniently helps customers give and receive duit raya, digitally. It also cuts the use of paper (sampul duit raya) and time, hence, saves the environment. The service also comes in handy for those […]

July 1, 2016 | By | Reply More
McDonald’s gets into festive giving

McDonald’s gets into festive giving

TO COMMEMORATE the holy month, fast food chain restaurant McDonald’s has arranged a line-up of charitable activities to contribute back to society. This Ramadan, McDonald’s resumes its sponsorship programme of providing McChicken burgers and apple pies, once a week, to 91 mosques nationwide for moreh (after prayer meals). This is the third year the company […]

July 1, 2016 | By | Reply More
Another Feather for Starbucks

Another Feather for Starbucks

ANOTHER FEATHER FOR STARBUCKS … Berjaya Starbucks Coffee Company was announced the winner under the Social Empowerment Category at the Asia Responsible Entrepreneurship Award (AREA) recently. The company was lauded for its Starbucks Connecting Communities in Malaysia project which was launched in 2013. The photograph features (from left) Naoki Adachi, Rina Siew, Yvonne Kua, Sydney […]

July 1, 2016 | By | Reply More
A fruit full of goodness

A fruit full of goodness

EVERY year in May, fruit lovers look forward to one of their favourite and most nutritious fruits to line up the shelves of supermarkets and fruit stalls. This year, marketer of kiwifruit, Zespri, introduced its “Wake Up With Zespri” campaign while promoting its Zespri SunGold Kiwifruit. IN THE BEGINNINGThe new variety is the outcome of […]

June 24, 2016 | By | Reply More
Cavalry Church Blood Donation Drive

Cavalry Church Blood Donation Drive

THE Calvary Church will be organizing a Blood Donation Drive this coming Sunday, June 26, 2016 from 11am – 2pm at the Calvary Convention Centre, Bukit Jalil. Members of the public are encouraged to donate blood to help the Blood Bank and fellow Malaysians in need. Those interested can call Calvary Church at 603-8999 5532 […]

June 23, 2016 | By | Reply More
Love at first brush

Love at first brush

ACCORDING to the National Oral Health Survey in 2010, over 95% of Malaysian adults think they have good oral health. In reality, one in three still suffers from oral health problems that have led to the rise in periodontal disease over the last 10 years. Further statistics prove why many of us are still stuck […]

June 23, 2016 | By | Reply More
Licensed to thrill

Licensed to thrill

PREMIER developer S P Setia recently treated its customers to watch Dreamwork’s Shrek The Musical. The treat is part of the developer’s latest campaign called Citizen Setia. BRANDED DEVELOPERCitizen Setia is a “branded identity” which offers bespoke lifestyle experiences to those who purchase S P Setia properties. All Setia Privilege Programme (SPP) members get to […]

June 21, 2016 | By | Reply More
11street ‘Do Good Deals’

11street ‘Do Good Deals’

WITH just a click of a button, 11street’s latest campaign invites shoppers to give back to society. An excellent idea especially during this holy month of Ramadan. The “Do Good Deals” charity campaign is a collaboration between 11street and The Budimas Charitable Foundation. It aims to raise funds for underprivileged children by providing them with […]

June 16, 2016 | By | Reply More