RSSCategory: Marketing

Max(imum) performance, excellent value

Max(imum) performance, excellent value

CONTINENTAL Tyre Malaysia conducted a product launch inviting selected individuals, including the media, to test its latest tyres, the MaxContact MC6. The event held at the Sepang International Circuit welcomed an enthusiastic crowd, anxious in getting a feel of the product of German-made technology, described as “crucial, on the road to ‘Vision 2025’”. IMPROVED AND […]

October 12, 2017 | By | Reply More
Switch to Watsons and get rewarded

Switch to Watsons and get rewarded

SWITCH your familiar brand items with Watsons Brand products and Watsons Malaysia might just switch out your old phone for a brand new Vivo V7+ smartphone. SWITCH, SAVE, MATCH AND WINFrom now until Oct 22, Watsons Malaysia will be giving out 14 new Vivo V7+ smartphones daily through its “Watsons Brand and Vivo Switch.Save.Win. Match […]

October 11, 2017 | By | Reply More
Probably the best and smoothest launch

Probably the best and smoothest launch

THERE are product launches and official opening shindigs and then there are parties like the recent one hosted by Carlsberg Malaysia, introducing its Carlsberg Smooth Draught that comes in a single-serve pint bottle. SLEEK SINGLE PINT The product innovation, deemed “Probably The Smoothest Draught Beer Revolution”, saw a hearty party gather at Sunway Pinnacale’s Eight […]

October 10, 2017 | By | Reply More
English upskilling for teachers

English upskilling for teachers

GAB Foundation’s sixth English Enrichment Training Programme (EETP) drew to a close at the end of September. The programme managed to reach out to 65 teachers from 56 schools across seven states, effectively benefiting more than 1,400 pupils. BETTER TEACHERS, BETTER STUDENTSThrough the EETP, teachers were given the opportunity to enhance their English language teaching […]

October 6, 2017 | By | Reply More
Brewing a better world

Brewing a better world

WHO would have known that the green colour on a Heineken bottle, can and logo is more than just a shade. Although the green does not bear any official connotation, per se, it ideally depicts the “green strategies” Heineken upholds and practises. In 2007, Heineken, one of the largest beer brewers in the world, decided […]

October 5, 2017 | By | Reply More
Insights on a greener, better future

Insights on a greener, better future

THE Energy, Green Technology and Water Ministry has collaborated with Malaysian Green Technology Corporation (GreenTech Malaysia) in organising the upcoming International Greentech & Eco Products Exhibition & Conference Malaysia 2017 (IGEM 2017). The event will take place at Kuala Lumpur Convention Centre (KLCC) from Oct 11 to Oct 13. According to the Ministry’s acting deputy […]

October 3, 2017 | By | Reply More
Party sensibly, drink conscientiously

Party sensibly, drink conscientiously

CARLSBERG Malaysia has pledged its support towards Global Be(er) Responsibility Day (GBRD) for the third consecutive year. It joins 19 other Carlsberg markets across the globe, including Denmark, France, Finland and India, in the endeavour. The worldwide effort, themed #CelebrateResponsibly, aims to promote responsible consumption of beer and to advocate against drink driving. THINK BEFORE […]

October 2, 2017 | By | Reply More
Heart health at heart

Heart health at heart

A 16-year collaboration between Nestle Omega Plus and Yayasan Jantung Malaysia (YJM) resulted in a great turnout at this year’s “Walk-A-Mile” event. In conjunction with World Heart Day and Nestle’s fervent commitment in inspiring Malaysians towards taking positive steps for better heart health, participation this year exceeded expectations, drawing a crowd of almost 4,000 people. […]

September 28, 2017 | By | Reply More
‘Seven Tea One-der’

‘Seven Tea One-der’

SUNWAY Putra Hotel recently organised a closed-door event, inviting its corporate clients and selected media personnel. The essence of the endeavour was basically to aid Seven Tea One, a social enterprise the hotel supports, under its CSR banner. PROFOUND IDEAFundamentally, the event aimed to:1. Create awareness on the social enterprise Seven Tea One;2. Canvass and […]

September 26, 2017 | By | Reply More
David Beckham launches AIA's 'What's Your Why?' campaign (Video)

David Beckham launches AIA's 'What's Your Why?' campaign (Video)

KUALA LUMPUR: Former Manchester United legend David Beckham was in Malaysia today to launch AIA’s ‘What’s Your Why?’ campaign. The campaign which was launched on Sept 15 in Hong Kong is a new campaign in the Asia-Pacific region that reflects the commitment of both parties to helping people live longer, healthier, better lives. As AIA’s […]

September 22, 2017 | By | Reply More