RSSCategory: Marketing

Business of caring

Business of caring

7-ELEVEN Malaysia (7-Eleven) continues to “walk the talk” as in its slogan, “Always There For You”. Its latest CSR project with NGOHub Asia saw a team of volunteers from 7-Eleven and NGOHub Asia spend time with children of Destiny Welfare Centre (Pertubuhan Pusat Kebajikan Destiny) in Klang, teaching them mathematics and the alphabets, along with […]

November 15, 2017 | By | Reply More
The ‘connected’ Asian consumer

The ‘connected’ Asian consumer

AS the world becomes more and more “connected” as a result of modern innovation and digital technology, the consumer has become very “informed”. It is a challenging time for brands in today’s market, a complex environment, where brand owners need to keep abreast and go beyond the traditional rules of engagement or lose out and […]

November 14, 2017 | By | Reply More
Heineken Malaysia Sweeps 3 Awards at Putra Brand Awards 2017

Heineken Malaysia Sweeps 3 Awards at Putra Brand Awards 2017

Heineken Malaysia Berhad collected three wins at the Putra Brand Awards 2017. (L-R) Hans Essaadi, Managing Director, Heineken Malaysia Berhad; Kristian Lee, Council Member, 4As; Jiri Rakosnik, Marketing Director, Heineken Malaysia Berhad; Loh Ee Lin, Marketing Manager, Heineken; Jessie Chuah, Marketing Manager, Tiger; and Nick Larkworthy, Marketing Manager, Guinness The Tiger marketing team with their […]

November 9, 2017 | By | Reply More
Vitagen walks away with third consecutive win at Putra Brand Awards 2017

Vitagen walks away with third consecutive win at Putra Brand Awards 2017

PETALING JAYA: Vitagen Malaysia cemented its longstanding presence in the market by winning the Gold award for the Beverage – Dairy category at the recent Putra Brand Awards 2017. The brand, which celebrates its 40th anniversary this year, has won Gold for three consecutive years since 2015, further reinforcing Vitagen’s position as Malaysia’s number 1 […]

November 9, 2017 | By | Reply More
Putra ‘people’s choice’ Awards 2017

Putra ‘people’s choice’ Awards 2017

THE 8th Putra Brands Awards (PBA 2017) ceremony was held at the Majestic Hotel in Kuala Lumpur last week. The premium Putra Awards evaluates and acknowledges brands that connect with Malaysian consumers through performance, top-of-mind recall and support, besides highlighting the factors and forces which contribute towards a brand’s success. Shell claimed the Putra Brand […]

November 9, 2017 | By | Reply More
Get set for 11.11 Shopee Super Sale

Get set for 11.11 Shopee Super Sale

KUALA LUMPUR: Following the huge success of the recent 9.9 Mobile Shopping Day, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will be kicking off the year-end season with the launch of 11.11 Shopee Super Sale from Nov 1 to 11. Users can gear up for a series of super-sized offers including RM11 […]

November 8, 2017 | By | Reply More
Heart-healthy innovation

Heart-healthy innovation

REGENCY Specialist Hospital, otherwise known as Regency, recently collaborated with Universiti Teknologi Mara (UiTM) Pasir Gudang and University of Kuala Lumpur (UniKL) in organising an activity-based event called the “Regency World Heart Day 2017 – Pedal Quest 3.0 & Fun Run.” RUN, CYCLE, GET ACTIVEOver 1,000 cyclists and runners participated in the event, which was […]

November 7, 2017 | By | Reply More
Thrilling showcase

Thrilling showcase

RESORTS World Sentosa (RWS) is rockin’ and ready to thrill guests once again. This December, watch out for its blockbuster language-agnostic live theatrical production called “Flying Through Time”! CAPTIVATING LIVE ACTION Produced in collaboration with South Korean production company Persona Inc, the theatrical “sport-formance” extravaganza will feature local celebrities Joshua Tan and Melody Low, along […]

November 3, 2017 | By | Reply More
Putra Brand Award winners list

Putra Brand Award winners list

Posted on 3 November 2017 – 01:10amLast updated on 3 November 2017 – 01:27am THE Putra Brand Awards 2017 was held on Nov 2, 2017 at the Majestic Hotel in Kuala Lumpur. Brands that made top three are as below. Look forward to a more in-depth report on the event in our paper next week.

November 2, 2017 | By | Reply More
Sparkling start to a brighter year ahead

Sparkling start to a brighter year ahead

THANKS to McDonald’s Malaysia, Ronald McDonald House Charities (RMHC) and Kerry Ingredients (M) Sdn Bhd, 6,000 primary school children from urban poor families will get to look “sparkling” into the 2018 school year. CORPORATE COLLABORATION AND COMMUNITY SPIRIT A lovely morale booster for the children; the initiative called the “Back-to-School” programme, is one of several […]

November 2, 2017 | By | Reply More