RSSCategory: Marketing

Era of growth, development and opportunities with CHANGE

Era of growth, development and opportunities with CHANGE

WHO would’ve imagined that we could “fit the world’s knowledge in our pockets”? Or that 50 million mobile phone users (within two weeks) would be “caught up playing Pokemon, a game of catching monsters”, developed simply by overlaying a virtual lens onto the real world. With technological advancement, humans have embraced digital technology, enhancing and […]

January 15, 2018 | By | Reply More
The 'Merge' of man and machine

The 'Merge' of man and machine

WHO would’ve imagined that we could “fit the world’s knowledge in our pockets”? Or that 50 million mobile phone users (within two weeks) would be “caught up playing Pokemon, a game of catching monsters”, developed simply by overlaying a virtual lens onto the real world. With technological advancement, humans have embraced digital technology, enhancing and […]

January 15, 2018 | By | Reply More
Berjaya TeenStar Challenge2018

Berjaya TeenStar Challenge2018

THE annual Berjaya TeenStar Challenge 2018 (BTSC 2018) will return for the third consecutive year, powered once again by Berjaya Youth. Tremendous response and interest from previous year’s competitions will see another amazing showcase of teens with talent. BTSC 2018 will kick off the competition with roadshows in the Klang Valley, Selangor, Putrajaya, Negri Sembilan […]

January 15, 2018 | By | Reply More
A flavoursome 2018

A flavoursome 2018

MAKING its debut is the Starbucks Chestnut Mont Blanc Latte. Inspired by its decadent namesake, the drink is a blend of Starbucks’ Signature Espresso with velvety steamed milk and delectable chestnut Irish cream sauce. And when topped with espresso whipped cream and a drizzle of chestnut Irish cream, the concoction is one that leaves you […]

January 9, 2018 | By | Reply More
Connecting the world

Connecting the world

2017 went out with a bang for AirAsia with the introduction of two additional flights into Sarawak – from Shenzhen to Kuching and Singapore to Bintulu. The inaugural direct Shenzhen Kuching flight, which arrived at the Kuching International Airport just before 8am on Dec 27, was greeted with bursts of water froma “water cannon” at […]

January 8, 2018 | By | Reply More
Heineken Malaysia uses power of Social Media to advocate responsible consumption

Heineken Malaysia uses power of Social Media to advocate responsible consumption

PETALING JAYA: Heineken Malaysia, through its platform Drink Sensibly (DS), has launched a new campaign to remind and reward revellers to celebrate safely. ‘Get Party Ready’ is the latest initiative of the brewer to encourage responsible consumption, a consistent commitment which has already reached over eight million people since 2014. ‘Get Party Ready’ is a […]

January 4, 2018 | By | Reply More
The Tiger gets more rad

The Tiger gets more rad

IN time for the on-going festivities, Tiger Radler unveiled two new variants – a limited-edition sweet and zesty Tiger Radler Grapefruit (2% ABV content) and a new Tiger Radler 0.0%Lime Mint, citrus-based alcohol-free thirst quencher. As with many things “new and renewed” into the new year, the refreshing blend of beer with natural citrus juice […]

January 4, 2018 | By | Reply More
Lagoon treat for ‘Kechara kids’

Lagoon treat for ‘Kechara kids’

CELEBRATING both the Christmas season and “25 Wonder Years”, Sunway Lagoon invited 25 children aged four to 14 and their guardians from Kechara Soup Kitchen to experience their “Best Christmas Ever” at the park. The children started off their day-long outing by witnessing the “changing of guards”. They were then entertained with a welcome dance […]

January 3, 2018 | By | Reply More
Tapping youth to improve lives

Tapping youth to improve lives

KHIND Starfish Foundation (KSF) once again ran its Projects for Happiness initiative. The annual undertaking culminated with the “Projects for Happiness 2017 Exhibition and Final Presentation”. The event showcased 19 community projects the company sponsored in collaboration with a few others in 2017. Its aim: to inspire other stakeholders to give back to the community. […]

January 2, 2018 | By | Reply More
The gift of sight

The gift of sight

KPJ Pusat Pakar Mata Centre for Sight (KPJ CFS) celebrated World Sight Day (WSD) by helping 20 underprivileged individuals regain/improve their sight. The initiative fell in line with this year’s WSD theme – “Make Vision Count”. The centre also generously took up the eye care tab for 10 elderly patients needing cataract surgeries besides donating […]

December 29, 2017 | By | Reply More