RSSCategory: Marketing

Award-winning global education

Award-winning global education

HERIOT-WATT University received the inaugural title “International University of the Year” recently. The accolade was awarded by the Times and Sunday Times Good University Guide 2018, in recognition of its “#TrulyGlobal” presence referring to the university’s global outlook and its impact. EXPANSIVE OUTLOOK Heriot-Watt has a total of five global campuses located in the United […]

November 24, 2017 | By | Reply More
Carlsberg turns 170 with a bang!

Carlsberg turns 170 with a bang!

FOR some, this may sound too good to be true, but for those who had the pleasure of being a guest and “exBEERiencing” Carlsberg hospitality, they vouch for “probably the best birthday” party they attended. IN MORE THAN GOOD SPIRITSOn November 10, Carlsberg celebrated its 170th birthday. Celebrations have been on-going, some four months leading […]

November 23, 2017 | By | Reply More
Taste of the holidays

Taste of the holidays

AS the year draws to a close, Starbucks Malaysia welcomes one and all to celebrate festive giving through its Give Good Holiday Campaign. The campaign is a tradition that has long been celebrated at Starbucks, where customers eagerly await the “unveiling” of its Holiday Cups. This year, there is only one design, but one which […]

November 23, 2017 | By | Reply More
For better, not worse

For better, not worse

AIA MALAYSIA (AIA) announced the findings of its inaugural survey – Malaysia’s Healthiest Workplace by AIA Vitality. The information gleaned from the inquiry was disclosed at the Malaysia’s Healthiest Workplace Summit held at the Hilton Hotel Kuala Lumpur. According to sources in AIA, the survey garnered the participation of over 5,300 employees from 47 organisations […]

November 16, 2017 | By | Reply More
Business of caring

Business of caring

7-ELEVEN Malaysia (7-Eleven) continues to “walk the talk” as in its slogan, “Always There For You”. Its latest CSR project with NGOHub Asia saw a team of volunteers from 7-Eleven and NGOHub Asia spend time with children of Destiny Welfare Centre (Pertubuhan Pusat Kebajikan Destiny) in Klang, teaching them mathematics and the alphabets, along with […]

November 15, 2017 | By | Reply More
The ‘connected’ Asian consumer

The ‘connected’ Asian consumer

AS the world becomes more and more “connected” as a result of modern innovation and digital technology, the consumer has become very “informed”. It is a challenging time for brands in today’s market, a complex environment, where brand owners need to keep abreast and go beyond the traditional rules of engagement or lose out and […]

November 14, 2017 | By | Reply More
Heineken Malaysia Sweeps 3 Awards at Putra Brand Awards 2017

Heineken Malaysia Sweeps 3 Awards at Putra Brand Awards 2017

Heineken Malaysia Berhad collected three wins at the Putra Brand Awards 2017. (L-R) Hans Essaadi, Managing Director, Heineken Malaysia Berhad; Kristian Lee, Council Member, 4As; Jiri Rakosnik, Marketing Director, Heineken Malaysia Berhad; Loh Ee Lin, Marketing Manager, Heineken; Jessie Chuah, Marketing Manager, Tiger; and Nick Larkworthy, Marketing Manager, Guinness The Tiger marketing team with their […]

November 9, 2017 | By | Reply More
Vitagen walks away with third consecutive win at Putra Brand Awards 2017

Vitagen walks away with third consecutive win at Putra Brand Awards 2017

PETALING JAYA: Vitagen Malaysia cemented its longstanding presence in the market by winning the Gold award for the Beverage – Dairy category at the recent Putra Brand Awards 2017. The brand, which celebrates its 40th anniversary this year, has won Gold for three consecutive years since 2015, further reinforcing Vitagen’s position as Malaysia’s number 1 […]

November 9, 2017 | By | Reply More
Putra ‘people’s choice’ Awards 2017

Putra ‘people’s choice’ Awards 2017

THE 8th Putra Brands Awards (PBA 2017) ceremony was held at the Majestic Hotel in Kuala Lumpur last week. The premium Putra Awards evaluates and acknowledges brands that connect with Malaysian consumers through performance, top-of-mind recall and support, besides highlighting the factors and forces which contribute towards a brand’s success. Shell claimed the Putra Brand […]

November 9, 2017 | By | Reply More
Get set for 11.11 Shopee Super Sale

Get set for 11.11 Shopee Super Sale

KUALA LUMPUR: Following the huge success of the recent 9.9 Mobile Shopping Day, Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, will be kicking off the year-end season with the launch of 11.11 Shopee Super Sale from Nov 1 to 11. Users can gear up for a series of super-sized offers including RM11 […]

November 8, 2017 | By | Reply More