RSSCategory: Ecommerce

eTRADE offers RM1,000 voucher to sell in international e-marketplaces

eTRADE offers RM1,000 voucher to sell in international e-marketplaces

Have you heard of eTRADE? It is a project under the Digital Malaysia initiative to increase SMEs adoption in e-commerce via participation in international leading e-marketplaces. If you are eligible, you will be allocated RM1,000 e-voucher for you to sell in approved e-marketplace, besides getting other perks. The main objective of this program is to encourage […]

April 8, 2015 | By | Reply More
5 e-commerce marketing tips for physical retailers

5 e-commerce marketing tips for physical retailers

This is the last installment of a trilogy dedicated to brick and mortar retailers. If you missed out earlier, you can first read Are Malaysia top retailers doing e-commerce? and Top 10 e-commerce websites by big retailers in Malaysia. Retailers with physical outlets do have a marketing edge over pure-play online retailers with their existing […]

April 1, 2015 | By | Reply More
Top 10 eCommerce sites by big retailers in Malaysia

Top 10 eCommerce sites by big retailers in Malaysia

In the previous installment, we have sampled top local retail brands in each category and found out that more than 50% of them have already setup online store. However, setting up e-commerce website is just the first step, growing the e-commerce business itself is another matter altogether. Retailers even they are already sizable in offline, […]

March 25, 2015 | By | Reply More
Are Malaysia top retailers doing e-commerce?

Are Malaysia top retailers doing e-commerce?

“Retail sales are getting weaker, but store rental (in shopping malls) keep going up”, this could be a typical feedback from retailers who run brick & mortar stores. There are various factors contributing to weaker retail sales in general, mainly due to rising of living cost, cautious consumer spending due to upcoming GST, competition and […]

March 17, 2015 | By | Reply More
How to create Facebook multi-product ads?

How to create Facebook multi-product ads?

Facebook has recently launched multi-product ads, which is useful for e-commerce websites and online merchants. You might have seen this already in your news feed and this is how Facebook multi-product ads appear on desktop: In short, instead of just one creative, you are able to include up to five creatives in one ad unit. […]

March 11, 2015 | By | Reply More
Can retailers promote "Pre-GST Sale"?

Can retailers promote "Pre-GST Sale"?

It is March already and this is a big month for retailers before stepping into the “unknown” month of April, when Goods and Services Tax (GST) starts. Most retailers including e-tailers are either planning or running promotions, it’s like the “last call” to customers before the expected price hike. We have noticed that a few […]

March 4, 2015 | By | Reply More
LINE marketing secrets revealed!

LINE marketing secrets revealed!

E-Commerce merchants are used to rely on digital media like Google and Facebook to drive traffic, while physical retailers are leveraging print and broadcast media for advertising & promotions. With the rise of smartphone usage, any media for this specific outreach is very much sought after. Mobile messaging apps like LINE is one of them. […]

February 24, 2015 | By | Reply More
LINE@ launched globally for small medium business

LINE@ launched globally for small medium business

Following LINE Pay release last December, LINE has announced the launch of LINE@ globally (except China). Prior to the launch, LINE@ has been officially available in Japan and Taiwan, and released to selected beta users in Malaysia (we are lucky to be one of them). What is LINE@? In short, LINE@ is a marketing and […]

February 13, 2015 | By | Reply More