More VIP experiences from Watsons

October 11, 2018 | By | Reply More

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Loyalty is everything and so it is with retailers; the reason why A.S. Watson Group, an international health and beauty megacorp, is rolling out new VIP loyalty programmes across the world, to enhance customer engagement and interaction.

The new VIP programmes will be accessible across the Group’s 24 markets by early 2019, reaching out to its 130 million global members. This additional and invitation-only tier membership aims to reward and retain top and loyal customers.

“We appreciate our customers, no matter how much they spend in our stores, and we know they love to feel valued. Our existing loyalty programmes reward everyone with great offers, but our VIP programmes thank our most loyal customers with amazing benefits and tailored rewards,” said A.S. Watson Group COO Malina Ngai.

The VIP programmes will offer additional advantages, many of which are personalised and cater to the individual. These include exclusive invitations to product previews, members-only Zumba dance events, family movie days, early access to sales and promotions, and more bonus points, to name a few.

Additionally, Watsons Malaysia VIP members can look forward to invitations to fitness training classes in Watsons China, closed-doors events like yoga in the sky and exclusive cooking classes.

Other out of the ordinary benefits include free movie tickets with Watsons Thailand, free exclusive gifts and sample boxes with The Perfume Shop in UK, and invitations to exclusive beauty workshops and shopping nights with ICI Paris XL. VIP members also stand to become Watsons brand ambassadors.

With four billion customers each year and 30 million items sold every day around the world, A.S. Watson Group collects on average, 4,300 terabytes of customer data every three years. Data Lab is using the latest technology to extract vital customer insights to help better understand its VIP members and provide more personalised exclusive offers.

“We are continuously investing in data technology. Data Lab not only helps us generate customer insights that are useful in enhancing customer retention and increase customer spending but also enables the group to make smarter decisions by blending science, experience and intuition.

“With cutting-edge data technology, we are turning transactions into interactions, and that is how we are staying connected with our customers,” Ngai informed.


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Category: Marketing

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