Alibaba to take Taobao Maker Festival beyond China

September 13, 2018 | By | Reply More

Grab latest promotion at LAZADA now!

HANGZHOU: Alibaba Group aims to expand its Taobao Maker Festival into other countries including Malaysia, said its chief marketing officer Chris Tung.

The third festival began today, featuring over 200 exhibitors comprising young Chinese entrepreneurs in several themes such as innovation, anime, intangible cultural legacy, vintage, pets and gourmet.

Held at the West Lake area, the four-day festival is Taobao’s largest event to date. Besides the exhibition, there will be interactive activities such as merchant forums, product launches and interactive workshops.

“Taobao Maker Festival is gaining global attention year on year and is becoming another global platform that we are building,” Tung said.

He said Taobao is already available in the global Chinese community living in Taiwan, Hong Kong, Singapore, Malaysia, Australia, New Zealand, Canada and the US. 

Commenting on the Malaysian market, Tung said it is a strategic market for the group and it has good relations with the Malaysian government as well as merchants.

“Alibaba held Malaysia Week less than two months ago in a very significant way and to showcase that we are working with Malaysia to import the best quality brands and products to Chinese consumers.”

He said Alibaba has two operations in Malaysia, namely Lazada and Taobao, with the latter being one of the key strategic pillars in the country. Taobao and Tmall are the group’s two most important commerce platforms globally.

On Alibaba Group founder Jack Ma’s retirement, Tung said the group’s mission, value, culture as well as the long-term strategic thinking will last with or without Ma.

“Alibaba is a company with two unique characteristics. One is we think big and we think long term. That is why we are leading innovation, leading change, very active – we have so many initiatives. The other thing is a very strong culture,” he said.

“We think that anything is possible, if it is the right thing to do, if it is a fit into our mission about making it easy to do business anywhere in the world, we go do it. That mission, value, culture as well as the long term strategic thinking will last with or without Jack around because he as a teacher has taught us.”

FREE RM12.70 credit upon sign up to discover and book amazing travel experiences with Klook.

Category: News

About the Author ()

Leave a Reply