Two years strong and growing

August 9, 2018 | By | Reply More

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Starbucks Signing Store celebrates second anniversary

AS part of the 2nd-anniversary celebration of Starbucks Malaysia’s first Signing Store in Bangsar Village II, Starbucks Malaysia rolls out its Starbucks Jumbo Chocolate Chip Cookies, gradually available at all Starbucks stores nationwide including East Malaysia, starting from Aug 8.

Every purchase of the cookie that lives up to its name, will see RM1 being channelled to the Silent Teddies Bakery, a social enterprise initiated by the Community Service Centre for the Deaf (CSCD) to support its programmes and schools for deaf children.

“Coming to an event like this is especially meaningful because we see the integration of this community into the greater community, and also having the opportunity to work like everyone else,” said Women, Family and Community Development Deputy Minister Hannah Yeoh during the official second-anniversary celebration.

The first Starbucks store in the world operated entirely by the hearing-impaired through sign language – the Bangsar Village II outlet has even inspired North American Starbucks partners who will open its first “similar” store this coming October, informed Berjaya Food Berhad CEO and Starbucks Malaysia and Brunei Managing Director Sydney Quays.

“We are currently exploring the opportunities for a second signing store. It took us about a year to set up this store and as mentioned earlier, we were the first country in the world to do this. The success of this signing store has been tremendous for us,” Quays added.

According to Quays, the store’s success has given the “team” a lot more confidence. “We are looking at opening a second one, probably over the next six to eight months or so. We are identifying some of the locations,” informed Quays who says it will not be in KL.

Briefly, the Starbucks Signing Store employs a total of nine deaf baristas who are 100% certified coffee masters. The Deaf Coffee Masters in Malaysia can be distinguished by the black aprons they don that feature the word Starbucks in Malaysian Sign Language. These baristas are also qualified to conduct coffee chat sessions with the public using sign language, much like the baristas at the Starbucks Reserve stores in Malaysia.

The atmosphere at the anniversary do was memorable as partners, including the hearing-impaired, wore huge smiles that said a lot.

“With the help of corporations like Starbucks, I believe there is potential for more workplaces in Malaysia to become more inclusive, and more diverse,” said Yeoh who officiated the anniversary.

Lend your support towards the deaf community by purchasing Starbucks’ jumbo cookies priced at RM 6.90. Exclusive and stylish Signing Store 2nd Anniversary merchandise are also available at the Starbucks Signing Store at Bangsar Village II.

For more information, please visit the Starbucks Malaysia website at www.starbucks.com.my

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