PruBSN takes Takaful into the spotlight

August 7, 2018 | By | Reply More

Grab latest promotion at LAZADA now!

CLINCHING the Best Takaful Company in Asia award during the recent International Takaful Awards in London was just one of a couple more awards Prudential BSN Takaful Berhad (PruBSN) attained. Among its line-up of other awards the company secured were the Editors’ Triple Star, Insurance Company of the Year and Best Takaful Institution at The Assets’ Triple A Institutional Investor & Insurance Awards in Hong Kong and Triple A Islamic Finance Awards in Malaysia.

“We are honoured that our efforts are recognised by our local and international peers and industry bodies. We remain committed to innovating our offerings in new and exciting ways that improve our customers’ experience with us. Winning these awards are testament to the quality of our offerings,” said PruBSN CEO Nor Azman Zainal.

Citing PruBSN’s holistic customer-centric strategy and a clear focus on the quality of delivery and innovations, judges claimed these were the key differentiators that earned the Takaful operator its bevvy of awards.

The company’s proactive efforts in making its products accessible to customers were also viewed to have complemented the Takaful and insurance market penetration in the country.

“These awards also allowed the spotlight to be placed on the continued innovation and development of the Takaful and insurance sector in Malaysia. I am thankful for the amazing support of our customers, staff, agents and partners who have put their trust in us,” Azman added.

Key initiatives that the judges took note of included PruBSN’s technological journey in providing e-solutions to its customers, such as the straight-through-processing mechanism that ensures certificate holders are able to receive coverage within minutes.

PruBSN also introduced PruBSN touch, a digital platform that provides certificate holders with immediate access to their servicing needs. These efforts further support the cause of green technology and is aligned with Bank Negara Malaysia’s aim in digitising financial services.

Other awards the company is proud to have attained this year were the coveted Gold at the 2018 APPIES Malaysia Award and a Silver for Best Idea Integrated Media at the 2018 MARKies Malaysia Award, recognising the marketing behind the PruBSN Anugerah brand.

For more information including PruBSN shariah-compliant offerings, visit

FREE RM12.70 credit upon sign up to discover and book amazing travel experiences with Klook.

Category: Marketing

About the Author ()

Leave a Reply