Thai “pla ra” seller’s growth more than doubled within 3 months

July 12, 2018 | By | Reply More

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Google and Temasek project 4-fold expansion for the Southeast Asian internet economy amounting to US$200 billion by 2025.

Garena is the digital entertainment arm of online business operator Sea Ltd (Reuters pic)

BANGKOK: Online channels can be the means of equalising businesses in Southeast Asia and the push for more e-platforms must be made by the private sector in addition to the government, according to participants at a Bloomberg Asean Business Summit panel.

From being relatively unknown, a seller of Thai “pla ra,” or preserved fish, saw growth more than double within three months because its business went online, said Santitarn Sathirathai, group chief economist at Sea Ltd, a Singapore-based operator of online businesses including shopping platform Shopee.

“Better yet, once their products become known, then they meet a lot of business partners,” Santitarn said Thursday at the summit in Bangkok. “There’re definitely huge opportunities about using these digital tools to empower previously what we haven’t thought about before.”

The internet economy in Southeast Asia, home to more than 600 million people, is projected to expand fourfold from last year to US$200 billion by 2025, according to a research report by Google and Temasek Holdings Pte. Digital infrastructure can help small companies become international trade players, and also link firms within Southeast Asia to each other to connect the region’s markets.

“It’s everyone’s issue if we want to make it happen so it’s not just the government’s task,” said Kattiya Indaravijaya, president of Kasikornbank Pcl. “It has to be the private sector that has to make it happen also.”

Other highlights from the panel discussion:

United Parcel Service Inc sees significant growth throughout Southeast Asia and Asia Pacific, said Jim O’Gara, the company’s South Asia president. The Philippines, Vietnam and Thailand are markets that have opportunities for growth over the next few years. Thailand could be a surprise market for Sea as digital consumption grows “multiple times faster” than offline consumption gains, Santitarn said. Thai people spend about 4.2 hours a day on the internet, above the Asian average of 3.6 hours, Kattiya said; e-commerce sales through social channels is at least one-third or half of sales made on these social media


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