Sunway Velocity Mall’s Re-Thinking Plastic for a Sustainable Future

July 10, 2018 | By | Reply More

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PETALING JAYA: With the long-term well-being of the environment in mind, Sunway Velocity Mall recently organised a “Re-Thinking Plastic for a Sustainable Future” Campaign.

“In close collaboration with DBKL, the said campaign was curated as part of our long-term efforts to spread awareness to our shoppers on the importance of reducing the usage of regular plastic and plastic bags,” said Sunway Velocity Mall in a statement.

“Concurrently, the campaign also served as a platform for DBKL to educate our valued business partners and tenants on the mandatory conversion from regular to certified bio-degradable plastic bags.”

The main campaign highlight was a Re-Thinking Plastic 2018 Redemption that ran from June 4 to July 8. Here, shoppers who spent a minimum of RM20 in any outlets that had already switched to certified bio-degradable plastic bags or paper bags were given a free stamp card to collect stamps when they shopped in exchange for a free gift.

Shoppers were able to redeem their gifts during the Re-Thinking Plastic Weekend 2018 held from July 7-8 between 11am and 6pm at the mall’s V Boulevard area on Level 1.

Another key activity that took place on July 7 was a special interactive and educational talk for the mall’s tenants conducted by DBKL’s official partner and certified bio-degradable plastic bag vendor.

The session enjoyed an encouraging response with some 50-60 guests in attendance representing the numerous outlets in Sunway Velocity Mall.

In conjunction with the campaign as well, a Re-Thinking Plastic Online Video Contest was held from April 30 to June 17 to add a fun and interactive element to the whole campaign. The top five contest winners received their prizes on the same day as well.

The festivities didn’t stop there just yet as shoppers were treated to a bunch of energetic green-themed performances along with free environment-related workshops in partnership with WWF-Malaysia and UCSI over the two-day duration.

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Category: Marketing

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