Get active, keep fit

July 10, 2018 | By | Reply More

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A crowd gathered on the outskirts of Kuala Lumpur, at the Kepong Metropolitan Park. Sporting red wristbands, they were seen sweating it out in a Zumba session organised by AIA Malaysia. The activity was one among many that day, part of the insurance group’s healthy lifestyle initiative, which led to the launch of Laman Cergas AIA Vitality.

AIA partnered with Kuala Lumpur City Hall (DBKL) on a project that resulted in a specially-configured outdoor gym, designed to encourage Malaysians to get more active and abandon their sedentary lifestyles.

The idea was established on a recent study which identified Malaysia as one of the least physically active nations in the world.

“Our big idea with the launch of Laman Cergas AIA Vitality today is to encourage Malaysians to commit to a healthy living through physical activities, starting with the community within Taman Metropolitan Kepong. In the long run, we hope to inspire more Malaysians to get up, move about, and get healthy,” said AIA Bhd CEO Anusha Thavarajah.

The overall rate on health increase seen in Malaysians from 79% to 82%, according to the AIA Healthy Living Index 2018, is a sign that Malaysians are keen on making a change. Also shown in the index is a hike in the time spent exercising, compared to two years ago.

Springing forth from the intention to make wellness more accessible to Malaysians from all walks and across all socio-economic and ethnic groups, while circumventing common barriers such as time, Fitness First stepped in to work out the finer details with AIA.

Laman Cergas AIA Vitality is the outcome, offering a full-body workout via its circuit training course. Each apparatus comes with a QR code that links users to a tutorial video so that proper use and workouts are quite literally at your fingertips.

With the addition of Laman Cergas AIA Vitality to the 95-hectare Kepong Metropolitan Park, visitors now have added means to engage in exercise and keep active.

“Through this programme (AIA Vitality), we aim to empower Malaysians to improve their health by actively supporting and rewarding their healthy choices.

“Laman Cergas AIA Vitality extends our mission by providing a convenient, well-equipped and safe environment for the public to exercise in.

“It made perfect sense for us to embark on this project,” Anusha added.

Caption

Pix 1: The workout session before the launch

Pix 2: AIA Bhd CMO Heng Zee Wang (fourth, left) and Anusha with the AIA Bhd senior management team at the launch

Pix 3 :Anusha tests out the balance beam

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Category: Marketing

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