‘Mission Possible’ by Watsons

June 14, 2018 | By | Reply More

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WATSONS Malaysia puts its heart into its efforts and gives back to the community through a corporate social responsibility undertaking through its #MisiIkhlasAidilfitri campaign.

Aptly named “Misi Ikhlas” which means sincere or honest, the endeavour aimed at sharing concern and care for the elderly during the fasting month.

The “Mission Possible” involved some 60 senior individuals from the Darul Insyirah Centre for Senior Citizens located at Jalan Melati in Kuala Lumpur.

They were ferried to the Bangi Golf Resort and treated to a delicious spread and entertaining performances.

“For this Hari Raya festivities, our mission is to remind Malaysians to feel great first, hence, the idea of the #MisiIkhlasAidilfitri campaign, by encouraging good deeds with pure and honest intentions,” said Watsons managing director Caryn Loh.

Watsons is running its festive campaign between May 15 and July 2. It encourages customers to share their good deeds on social media (Facebook or Instagram) adding in the hashtag #MisiIkhlasAidilfitri and #WatsonsMalaysia.

For every hash-tagged post, Watsons will donate 200 points (equivalent to RM1) to the Darul Insyirah Centre. At the end of the campaign, Darul Insyirah will be able to redeem the accumulated points for Watsons products.

“It is important to promote a caring society among Malaysians to help the elderly celebrate their golden years with dignity and independence,” said Caryn.

“At Watsons, we encourage our customers to ‘Look Good, Feel Great’ and feeling great does not refer to the material things that we possess, rather an emotionally fulfilling experience for you and your loved ones,” Caryn explained.

Green packets and cookies were also given handed out to the elderly guests.

Overwhelmed was founder and chairperson of the home Asral Widad Ahmad Asnawi.

“This is the first time a big company such as Watsons has come to Darul Insyirah, and hopefully not the last.”

The fun and camaraderie carried on as everyone enjoyed the traditional ghazal and “live” nasyid performances while Watsons’ celebrity friends Shasha Saidin, Fiqrie, Kit Mah and Arja Lee engaged with the seniors.

To take part in the #MisiIkhlasAidilfitri campaign, visit www.watsons.com.my Until June 25, customers can also enjoy “specials” under its “Jualan Mega Raya” promotion offering discounts of up to 50%.

Watsons members stand to win an all-paid Hari Raya Open House party courtesy of Watsons Malaysia, complete with special appearances by Watsons Celebrity Friends.

To find out how to win this spectacular treat, along with other offers, visit the Watsons Malaysia website.

SF: Sales and heartfelt contributions via Raya campaign

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Category: Marketing

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