Get sophisti'cat'ed at Starbucks

May 7, 2018 | By | Reply More

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Add some Parisian flair to Malaysia’s never-ending summer with Starbucks Malaysia’s limited-edition Paul & Joe merchandise.
Paul & Joe’s iconic chrysanthemum floral prints will grace Starbucks drinkware in soft pink and pastel blue hues, with special “appearances” by founder Sophie Méchaly’s beloved pet cat Gipsy, on tote bags and Bearistas.
“Paul & Joe’s designs are all about ‘fun-loving sophistication’. Just as our customers are always looking out for new styles and trends, Starbucks is persistently seeking out sought-after designers from around the world who share our passion for fun, so that we can bring exciting new collections to stores here in Malaysia,” said Starbucks Malaysia and Brunei director of marketing Esther Woo.
The 2018 Paul & Joe + Starbucks collection offers two designs:
White Flower which features a chrysanthemum floral pattern with gold detailing, and
Blue Cat, featuring Gipsy against a background of pastel blue.

Both designs are available as:
Double-walled 12 fl oz ceramic mugs with a plastic lid.
Thermos 16 fl oz stainless steel tumblers with a spill-proof lid.
Poly-cotton tote bags with polyester lining.
Paul & Joe is a French fashion house brand. This collection also features a Bearista in an adorable Gipsy-inspired outfit, complete with Gipsy’s best pal. Card collectors aren’t forgotten either, as they can carry Gipsy around with the limited-edition Paul & Joe Starbucks card.
Starbucks customers can get their hands on the 2018 Paul & Joe + Starbucks collection at selected outlets, while the Starbucks card is available at all stores until stocks last.
For more information, visit the official Starbucks Malaysia Facebook page at www.facebook.com/StarbucksMalaysia.

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Category: Marketing

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