85% of people who shop online are below 35

May 3, 2018 | By | Reply More

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PETALING JAYA: A survey has found that 85% of people who shop online are below 35 years old. The study also shows that 90% of those who shop online make their purchases at least once a month.

Prior to launching its Cahaya Raya campaign, Shopee conducted a pre-Raya survey from April 2 to 9 to gain a better insight of Malaysians’ shopping habits leading up to the Raya period. Up to 140,000 respondents from all over Malaysia took part in the survey.

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It will be launching its Cahaya Raya Campaign, offering prizes worth more than RM1.5 million including a ‘Rumah Impian’ (dream house) worth RM350,000, a Honda HRV worth RM100,000 and a Volkswagen Polo worth RM80,000 for the lucky winners for the Ketupat Raya in-app game, a collaboration with Visa.

The campaign runs from May 3 to June 17 and will feature exclusive deals on more than 100,000 products with up to 90% discounts.

Below are some interesting findings from the survey:

●85% of the respondents are below the age of 35, proving that the adopters of e-commerce are generally young

●The highest number of respondents are recorded from Selangor, making up more than 20% of the total number of respondents

●East Malaysians comprise 20% of the respondents as they find online shopping more convenient and gives them access to a wider assortment of products

●80% of respondents start making preparations for Raya from a month before Ramadan.

●Around 90% of respondents regularly shop online, at least once a month

●95% of respondents cited price and promotions as the main reason that they prefer to shop online

●Additional pull factors that draw users to shop online include convenience, product variations and other incentives such as free shipping and zero commissions as well as platforms that offer secure payment methods – all of which are available on Shopee!

●Interestingly, the top 5 categories purchased by female respondents during this pre-Raya period include Men’s Clothing (which ranks the highest, even above Women’s Clothing and Women’s Bags & Purses), and Men’s Shoes

●On the other hand, top 5 categories purchased by male respondents are Men’s Clothing, Accessories, Men’s Shoes, Men’s Bags & Wallets and Muslim Fashion.

●More than 40% of respondents spend more than RM200 per person buying products in preparation for Hari Raya

“Our Cahaya Raya campaign was launched in response to the insights we derived from the survey,” Ian Ho, Shopee’s Regional Managing Director.

“Users can shop a wide variety of over 100,000 products at up to 90% off, across popular categories including Fashion, Health & Beauty, Home & Living and many others.

“Also, as Hari Raya is all about celebrating at home with family and loved ones, we decided to add some cheer by giving away a ‘Rumah Impian’ (dream house) and two cars as part of this campaign. We hope to make it a dream come true for our lucky winners

“With technology becoming an integral part of Malaysians’ lifestyles, they have shifted their shopping behaviour from offline to online. Based on VisaNet data, eCommerce spend by consumers is growing more than twice of face-to-face transactions.”

Meanwhile, Ng Kong Boon, Visa Country Manager for Malaysia.
Said: “During this festive season, we believe in creating the best partnerships, such as Shopee, to provide benefits that are relevant for Malaysians and are committed to promoting the growth of electronic payments in Malaysia.”

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