Michelin Encourages Road Safety Through Social Media

February 14, 2018 | By | Reply More

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MICHELIN is inviting Malaysians to participate in its Safe with MICHELIN campaign that encourages motorists to maintain safety as a top priority when they head back to their hometowns this festive season.

The social media campaign calls for Malaysians to post a photo of themselves and their family or loved ones on Facebook or Instagram and talk about their favourite memories related to the picture. They can even tag their family members and friends to encourage them to travel home safe (with the hashtag #SafeWithMICHELIN).

Participants of the social media campaign stand a chance to win prizes totalling RM7,000, with the grand prize comprising an Air Asia e-voucher worth RM1,500. The first runner up will win an Air Asia e-voucher worth RM1,000 while the second runner up will bring home a RM500 Air Asia e-voucher.

Meanwhile, 100 consolation prizes on offer include 10 MICHELIN Bluetooth headsets worth RM70 each, 20 MICHELIN model cars (Ford T Camionnette M026) worth RM60 each, 35 MICHELIN ceramic mugs worth RM30 each, and 35 MICHELIN GPS holders worth RM20 each.

“By participating in the social media campaign, Malaysians will not only get to wish holiday cheer to their loved ones but also to remind them to stay safe on the roads during the festive season. On top of that, they will get the opportunity to win exciting prizes to make the celebration extra merrier,” said Pascal Nouvellon, Managing Director of Michelin Malaysia Sdn Bhd.

The Safe with Michelin campaign will further showcase a video entitled “CAR-ING KIDS” which will feature children talking about a memory of their most favourite road trip with their families, their views and understanding of road safety and the role of tyres, and their wishes for their parents to drive home safe this holiday season.

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