Big sweep for three ‘Tiger’ shoppers

February 14, 2018 | By | Reply More

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CHINESE New Year festivities will be bigger, better and brighter for three consumers who took part in Heineken Malaysia’s “Tiger Shopper Sweep” by Tiger Beer.

The brand’s 2018 CNY campaign recently culminated with “a game” to award the lucky three grand prize winners, who purchased RM200 and above worth of Heineken Malaysia products at selected Tesco outlets in the peninsula, to be eligible.

Ng Poh Gaik, Liew Nyuk Foong and Chua Ming Teck were the lucky trio who had the chance to dash about a Tesco store for 15 whole minutes, filling their designated carts with anything they desired, with Tiger Beer taking up the tabs.

While Ng was thrilled to find out she was one of the lucky three, Liew said that she had a plan – “to wisely fill my cart with essentials for the CNY celebration”, which included Heineken Malaysia products. Chua on the other hand, participated in the “dash” fully prepared.

“I did some homework beforehand and made a list of my family’s needs” – happy was he to have checked almost all the items in his wanted list.

In all, the three grand prize winners took home items totalling up to RM6,000 – thanks to Tiger Beer.

Consumers have until tomorrow to redeem limited-edition Tiger Beer playing cards and win prizes like cash ang pow worth RM99 and cans of Apple Cider Fox.

Just purchase big bottles of Tiger Beer, Heineken, Guinness, Anchor Smooth or Anchor Smooth Draught at participating coffee shops, food courts and Chinese restaurants and check underneath the bottle caps to see if you’re a winner.

Visit for more information on this campaign with promotions open to non-Muslims and those aged above 21.

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Category: Marketing

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