The Tiger gets more rad

January 4, 2018 | By | Reply More

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IN time for the on-going festivities, Tiger Radler unveiled two new variants – a limited-edition sweet and zesty Tiger Radler Grapefruit (2% ABV content) and a new Tiger Radler 0.0%Lime Mint, citrus-based alcohol-free thirst quencher.

As with many things “new and renewed” into the new year, the refreshing blend of beer with natural citrus juice from Tiger Beer sports a sunny new disposition with its attractive design on its cans. While the bright, vibrant colours are reflective of sunny days and fresh flowers, these will surely #LightenUp your fridge and put smiles to faces. Nevertheless, the new-look Tiger Radler still offers the same, refreshing, great taste that’s perfect at any time of day.

The new variants in their “radical new look” have already hit convenience stores and supermarket shelves. In the coming months, a series of exciting activations have been arranged to #LightenUp the day.

Look out for unique vending machines which dispense Tiger Radler when the sun shines. There are also a series of “indoor picnics” to bring the outside in, as well as a touring Tiger Radler Combi Van making its rounds. Check Tiger Beer’s Facebook page for details.

Says Tiger Beer marketing manager Jessie Chuah: “Tiger Radler has always been the perfect choice in our hot, sunny climate; and our refreshed packaging design, limited-edition Tiger Radler Grapefruit and new Tiger Radler 0.0% Lime Mint really drives that home.

“Whether you’re chilling by the pool in the sunshine, enjoying a picnic with friends under the shade of a tree, or looking to cool yourself down after a game of futsal, Tiger Radler has what you need to #LightenUp.” So, enjoy the new year with the same old great taste!

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Category: Marketing

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