P&G Invests RM2.4 million in MYC! App

December 3, 2017 | By | Reply More

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P&G Gillette’s First Real Job & Ideas programme is investing in Digital Innovation in Marketing towards Malaysian Millennials via a one stop connection with Malaysian Universities through MYC! (Malaysian Youth Community) student news and income app.

Throughout the entire duration of the P&G First Real Job & Ideas campaign in 2017/2018, a total value of RM2.4 million is committed by P&G Gillette.

The benchmark program with MYC! Digital Student News and Income App has enabled many innovative milestones for marketing and consumer empowerment, such as the first marketing program to track mass consumer trials nationwide.

The P&G collaboration is a millennial-oriented mobile app that acts as a news, ideas and digital reputation platform, enabling young Malaysians to start gathering and sharing news, as well as starting to build their own digital reputation. The platform also enables an open market review of an individual’s work attitudes, where their digital reputation is built with real employers.

According to Jason Ko, CEO of MYC!: “Through this app, Malaysian students will be able to participate in a two-way information transaction by submitting their first real ideas, share peer to peer product reviews, youth news and also participate in student micro jobs. The platform is based on the principle of crowd sharing to create a better millennial economy of the future.”

 

(This story is still being developed. Check back soon!)

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