agoda’s Study Reveal Factors of Travel For Malaysian Millennials

October 13, 2017 | By | Reply More

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According to the findings from agoda’s Travel and Tech Study, most Malaysian millennials travel to experience their own national culture, especially to explore their country’s rich and diverse cuisines and natural landscapes. In 2016, domestic travel within Malaysia surged by an additional 10 million visits, with 77% of Malaysian travellers identifying food and dining as a preferred holiday experience.

This was evident in the ranking of the top three destinations for Malaysian travellers, which included Kuala Lumpur, Penang and Melaka. These destinations are known for their famous local dishes, such as Penang Laksa and Melaka Chicken Rice Balls.

Top Destinations:

  1. Kuala Lumpur (Malaysia)
  2. Penang (Malaysia)
  3. Melaka (Malaysia)
  4. Johor Bahru (Malaysia)
  5. Kota Kinabalu (Malaysia)
  6. Bangkok (Thailand)
  7. Ipoh (Malaysia)
  8. Cameron Highlands (Malaysia)
  9. Kuching (Malaysia)
  10. Langkawi (Malaysia)

Apart from food, 73% of travellers also searched for scenic getaways, putting Penang, Melaka and Kota Kinabalu as the top three destinations for that category. Additionally, 67% of travellers prefers to explore the diverse culture and lifestyle within the country.

Andrew Edwards, agoda’s Global Director for Brand and Communications says: “The growth of domestic travel shows that Malaysian millennials are re-discovering their own national heritage. Anyone who has eaten in Malaysia knows how great the food is but what stands out is the fact that they are getting off the beaten track to experience their country’s scenery and local culture. This is what separates millennials from older travellers.”

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