HLA to offer life insurance on MyEG website

September 8, 2017 | By | Reply More

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KUALA LUMPUR: Hong Leong Assurance (HLA) is offering its life insurance products via MyEG’s website.

In a statement today, HLA group managing director and chief executive officer Loh Guat Lan said the company is offering the Enhanced Hospital Cash Refund initially on MyEG’s website, with more products forthcoming.

Enhanced Hospital Cash Refund is a hospitalisation income plan that will reduce your financial burden through a daily hospitalisation income benefit that increases annually.

Among the special features included with this plan are a doubled payable benefit for overseas hospitalisation, a monthly living allowance upon accidental permanent disability, and a maturity benefit of 70 per cent refund of total premiums paid.


“The partnership with MyEG is strategic with our long-term growth and expansion plans to make life insurance accessible to Malaysians,” she said.

“Consumer lifestyle is changing rapidly with transformation led by digital technology. HLA is taking advanced steps in product marketing by moving from conventional platforms to a digital space,” she added.


MY E.G. Services Bhd group managing director Wong Thean Soon said: “We believe that this mutually beneficial partnership with HLA offers Malaysian customers a convenient option for life insurance through our online platform.

“At the same time, we are able to enhance our product range in line with our mission of product expansion and continuous innovation.”

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