New era, new flavour

June 23, 2017 | By | Reply More

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SUPER Group Ltd (Super) recently introduced an addition to its Essenso line of MicroGround Coffee – the Essenso MicroGround Black Coffee. The new product follows the successful launch of Super’s Essenso MicroGround Coffee 3-in-1 and 2-in-1 mixes in 2016.


Coffee lovers will be happy to know that Super’s Essenso MicroGround Black Coffee is a platinum standard instant coffee made with 100% Arabic coffee beans. The premium beans are grounded using Super’s proprietary MicroPlus technique, at slow speed in an oxygen-free and ultra-low temperature environment, to better preserve the natural essence of the coffee beans.


The new Essenso MicroGround Black Coffee comes in two variants, a Colombian Blend and Mandheling Blend.

The Colombian blend offers a bright fruity note with mellow acidity that will surely appeal to drinkers who like a full bodied coffee which tastes lightly roasted on the palate. The Sumatran Mandheling on the other hand, emits fresh woody aromas and well balanced acidity that delivers a “smoky” flavour.


Customers can expect versatility from the latest additions as these coffee blends allow one to personalise their cup of coffee to suit their preference. Have it black as an Americano or get creative and whip up your own classic concoction of Cappuccino, Flat White, Affogato, et cetera … with a shot of Espresso.

Each box of Essenso MicroGround Black Coffee contains 20 sticks of instant black coffee, infused with nitrogen to maintain freshness. It is sold at RM10.90 per box and available at major supermarkets.

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Category: Marketing

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