eCommerce penetration in Malaysia is now 5% of retail sales (2017f)

March 30, 2017 | By | Reply More

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If you are new to the definition of “e-commerce penetration”, it is a percentage of online transaction volume calculated against the total retail sales.

This is a general index of the e-commerce maturity in a particular country. Just to give you an idea, matured e-commerce markets like Korea, United States, China are all having more than 8% e-commerce penetration rate.

How about Malaysia? 1 to…

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Category: Ecommerce

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